Now, it's time for Assignment 4. This is about creating an effective poster that will capture the attention of passers-by and portray the message effectively. :) And the theme for this semester is Active Aging! Wooohoooo!
Ok ok, so I got some ideas over Recess Week and came up with two posters during the break. Only hada chance to blog about it today. But first and foremost, I thought of my so-called 'sub-theme', which is basically the topic I want to focus on that is under the category of Active Aging. I had some ideas at first, which I wrote down on a piece of notebook paper. They are mainly slogans which I found here and there and it gave me some great ideas (with my main ideas in brackets). Copied it here:
- Make your WRINKLES TWINKLE! (Emotional health)
- An apple a day keeps the doctor away (Eat healthy)
- Laughter is the best medicine / Let laughter be you medicine (Emotional health)
- You're never too old to be younger (Enjoy life and keep that child in you)
- We don't stop playing because we grow old; we grow old because we stop playing (Enjoy life and keep that child in you)
- Keep on raging to stop the aging! (Be physically active)
- Life is not measured by the nuber of breaths we take but by the moments that take our breath away (See the world, explore while you can, enjoy what life has to offer)
So from my little brainstorming session here, I thought of various ways of creating my poster. Since I'm not allowed to grab images from the Internet, I'll have to consider my capabilities on Adobe Photoshop and Illustrator. I seem to be more intuned with Illustrator. Hmm...
A lot of my rough ideas were played out on the Illustrator canvas, and some of them turned out to be promising. Like this one:
I thought this was a good idea, with a short funny description of the laughter tablets on the label, and the walking stick to show that my target audience is senior citizens. Then I realised that with aging seniors, this maybe be a bit crude and sad, as I highlighted the stereotype that all old folks eat medicine. I thought of a friendlier way to put my message of emotional health across.
One problem with this. I'll need to really make the wrinkles twinkle... Right now, you can't really see the twinkles so clearly. I felt that the slogan was catchy though. My own creation! :D
So then I asked my friend for her opinion on this poster, and she personally thought it was too childish and she even felt it might be an insult to old people. She suggested something more mature and detailed.
Then I thought of this:
Simple design. Message clear (I hope). Difference in font. left side is more... old-ish (words and the man) while the right side is more childish (a kite and the font). I chose a kite as it's probably wat was played by the old man during his childhood day. The shadows ot the old man and front scene gives it the calming effect. I also like how there's a balance in the picture :)
So thus, as you can see, the two done-up posters here are my finalists... I can't decide it myself though. Would need to get the opinions of my tutorial mates.